Please note: You can download this book for free if you want but, unless you have education and training in SPoR you have no permission to access any of it, neither will it be understood. All the Semiotics, models and tools in this book are Trade Marked and Copyright to Dr Long. Only those who… Read More Book Launch – SPoR and Semiotics, Methods to Tackle Risk

I see many promotions of safety events, podcasts and conferences and get astounded by the ego-centrism associated with such marketing. Rather than focus on critical ideas and methods (https://safetyrisk.net/book-launch-spor-and-semiotics-methods-to-tackle-risk/), the focus is on ego and what one can experience at the event. Ego-centrism shapes moral judgement (https://www.researchgate.net/publication/342360577_Egocentrism_Shapes_Moral_Judgements). Rather than having a focus on the community,… Read More Feel Good Safety and Un-Ethical Ego-Centrism

You would think when something doesn’t work after 15 years of campaigning, one would jettison the campaign and seek better messaging. Not so Zero (https://www.humandymensions.com/product/zero-the-great-safety-delusion/). Once committed to a delusion with endless ‘sunk cost’, there is no moving the myth created or its symbolic power. This is the story of the Victorian TAC. Yes, that’s… Read More When Zero Doesn’t Work, Don’t Change Anything

Recent research shows that we are having more ‘meetings’ than ever . Then when the meeting is over, we either wonder what the meeting was about and what the outcome was. I have worked in places where holding ‘meetings’ was an addiction. What is worse, these meetings were never run well and were not about… Read More Having Meetings Without ‘Meeting’ – SafetyRisk.net