Originally posted on November 10, 2014 @ 1:44 PM It’s easy being wise after the event. A real story By Daniel Kirk – What happens when the “Safety Guy” is involved in an incident? We all now have the benefit of hindsight on this one  but I know Daniel would really appreciate your thoughts and… Read More It’s easy being wise after the event.

The clue to marketing safety seems to be stating what something is by what it isn’t. For example, create a document selling company and call it SafetyCulture. SafetyCulture is the name of a company but it has nothing to do with safety culture. And it markets so well, as we see its branding at the… Read More Selling Safety and the Safety of Selling Safety Culture

When the English first landed in Australia, they defined this new world as ‘terra nullius’ (without humans). They saw the dark-skinned animals as ‘animals’ because they had no written text and a verbal language that was not understood. Of course, they were wrong. First nations peoples had a complex system of semiotic communication . It’s… Read More Understanding the SPoR Worldview – SafetyRisk.net

Originally posted on November 9, 2014 @ 8:14 AM Another VERY interesting article by Dr Robert Long about choosing your words, slogans and messages with great care. I was only reading last night about the “elephant in the room” idiom!. If you liked this article then you should read the whole series: CLICK HERE. I… Read More It’s Not a Secret, We Just Don’t Talk About It

In the latest instalment of Safety stating what is by what isn’t, we have this from NZ Worksafe  (https://www.worksafe.govt.nz/about-us/news-and-media/ecostore-commits-323k-to-cultural-shift-in-safety/). When you read this article it becomes obvious, that this has nothing to do with culture. Tweaking hazards with AI has nothing to do with culture.  Changing systems, behaviours or branding has little to do with… Read More Making Sure There is No ‘Cultural Shift’ in Safety