I watched Mission Impossible, The Final Reckoning last night and was not surprised about the repeated use of the words ‘in the blink of an eye’. As the film reached its many crescendos, this phrase, metaphor, idiom and mantra was repeated, just in case the audience forgot its apocalyptic significance. Technically, the blink of an… Read More No Reckoning for Zero – SafetyRisk.net

Just because one desires zero injuries doesn’t justify unethical practice. The outcome of safety and a duty towards safety are always undone when persons are dehumanised (harmed) in the process. How absurd the proposal for zero harm when people are harmed in the process of seeking zero!!! The fact that Ethics is not foundational to… Read More The Ethics of Surveillance and Safety

Evidence shows that we can be influenced profoundly by the smallest of things and all of this happens unconsciously (Colourful price tags at Australian chemists may trick shoppers into buying full-price items) People in marketing and advertising know this yet, not Safety. The images, graphics and signs we make connect most powerfully to the human… Read More Semiotic Matters and Semiotic Influence in Safety

There is possibly nothing as dumb as the repetition of the dumb slogan in safety: ‘all accidents are preventable’. Where ever you hear it, you know that the level of intelligence in living and being is infinity on the dumb scale. It seems no-one does dumb better than NSW Roads and Transport for NSW. Just… Read More All Accidents Are NOT Preventable on Friday

Originally posted on March 21, 2015 @ 3:55 PM Dolphyn Newsletter–March 2015 I have great pleasure in sharing Dolphyn’s latest newsletter. Compare this to the safety newsletters that you are used to getting – no compliance, no legislation, no data, no statistics, no snake oil, no fines, no PPE, no accident stories……just positive safety, people,… Read More Dolphyn Newsletter–March 2015 – SafetyRisk.net